Marketing Conference held at IFMR GSB on changing faces of marketing imperatives


IFMR GSB hosted its marketing conferences on the theme "The changing faces of marketing imperatives for the young professionals". The guest list included industry veterans and professionals who have made a mark in the industry with their experience, wisdom, and practice. The chief guest for the event was Mr. Murali S, Executive Vice President & Business Head Vodafone-Idea Tamil Nadu. The keynote speaker for the event was the most vibrant and one of the youngest in the list Mr. Vaibhav Sisinty who is a growth consultant and an ex-Uber marketing manager. The guests for the panel discussion on the topic " Imperatives for a marketing professional in this world of AI and Machine Learning" were; Dr. Uppiliappan Gopalan, Chief Operating Officer Kals Group, Mr. Anirban Mozumdar, Chief Executive Officer Chlorophyll Consulting, Mr. Binoy B Senior Vice President Aditya Birla Group. The valedictory address for the event was given by Mr. Madhavan Parthasarthy, Executive Vice President Sales & Marketing TVS Tyres.
Dr. Ananth Nageswaran, Dean, IFMR GSB, welcomed guests in his opening speech and set the tone of the conference with the mention of current global economic scenario.  

Chief Guest Mr. Murali S spoke on modern marketing trends and technology-driven marketing in the era of Alexa and Siri and different evolving business models.

Mr. Vaibhav Sisinty, an ex-Uber and a marketing innovator who has been helping many start-ups spoke on ‘growth hacking’ – making the system work around growth with innovative strategies, revolving around customers in today's fast-paced time.

"Imperatives for a marketing professional in this world of AI and Machine Learning", was the theme for Dr. Uppiliappan Gopalan, Mr. Anirban Mozumdar and Mr. Binoy B moderated by Prof R. Sathyanarayanan.

Mr. Madhavan Parthasarthy, also an XLRI Jamshedpur alumnus in his valedictory speech, talked about various aspects of consumers and markets. From "one fit for all" to "one fit for one”.
Dr. Amar Saxena, Marketing Chairperson for IFMR GSB In his speech, thanked the guests also summed up the theme of the event - changing trends brought by technology and its impact on marketing.



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